KNOXVILLE, Tenn.–(BUSINESS WIRE)–Pilot, the nation’s largest travel center network, is celebrating Driver Appreciation month by saying ‘Here’s to You’ to professional drivers with free drinks, special deals and the return of its annual Road Warrior contest.
“It truly is an honor to work shoulder to shoulder with professional drivers who keep North America moving, day in and day out,” said Jordan Spradling, vice president of transportation and logistics at Pilot. “At Pilot, we are committed to doing our part to support, serve, and show professional drivers they matter, and we look forward to seeing them out here on the road.”
Pilot’s Driver Appreciation campaign reflects the brand’s new creative direction, focusing on the people and moments that make the middle of nowhere feel like somewhere. Featuring real professional drivers in its campaign, Pilot celebrates the hardworking people behind the wheel of a big rig with a ‘Here’s to You’ cheers and an inviting call to ‘See You Out Here.’ Throughout September, Pilot will hero professional drivers in its commercials, billboards, store signage and digital content.
To further recognize professional drivers and share their stories, Pilot is kicking off its annual Road Warrior contest with a $25,000* grand prize. The Road Warrior contest recognizes the individuals who weather the storms, long hours, and tight schedules, day in and day out to keep North America moving. For this year’s contest, surprise personalities will invite people to nominate the professional drivers in their lives by visiting Pilot’s Facebook page and giving them a shout-out on each week’s Road Warrior recognition post. Every week during the contest, one deserving driver will be selected based on the details of their nomination to win a $1,000 prize.* At the end of the month, one of the four weekly Road Warrior winners will be named the grand prize recipient and will be awarded an additional $25,000.* Winners will be announced in October.*
Additionally, as a token of Pilot’s appreciation, professional drivers will be able to enjoy exclusive savings all September through use of the myRewards Plus app** at participating Pilot, Flying J and One9 travel centers, including:
Three free drinks every week, including Pilot coffee, fountain drinks and top-selling beverage brands from the cooler
Exclusive discounts on popular snack items
Military and Veteran professional drivers will receive extra discounts on snacks in addition to the 10% military discount on food and beverage (after authentication through ID.me)
Download the myRewards Plus app** to find the nearest participating travel center and take advantage of these offers.
For more information about Driver Appreciation Month and the 2024 Road Warrior contest, visit pilotflyingj.com/driverappreciation.
*See contest rules for terms and conditions. Void where prohibited by law.
**Data rates may apply. Participating locations only. Terms and conditions apply. While supplies last.
About Pilot
Pilot Travel Centers LLC (“Pilot”) is committed to showing people they matter at every turn as the leading energy and experience provider people rely on to fuel their journeys. Founded in 1958 and headquartered in Knoxville, Tennessee, Pilot is a wholly owned subsidiary of Berkshire Hathaway and employs approximately 30,000 team members. As the largest network of travel centers, Pilot has nearly 900 locations in 44 states and six Canadian provinces, serving an average of 1.2 million guests per day. In addition to travel center services, Pilot and its partners offer trucking fleets a variety of solutions for fuel, credit, factoring, maintenance and rewards. The company operates the third largest fuel tanker fleet in North America and supplies approximately 12 billion gallons of fuel per year. Pilot is shaping the future of energy as one of the largest providers of biodiesel and renewable fuels and through the development of its EV charging network and low carbon fueling alternatives. For additional information about Pilot, visit pilotflyingj.com.
Contacts
Billy Leach
Specialist II, Media and Public Relations
865-474-3043
Billy.Leach@pilottravelcenters.com
