GARDENA, Calif.–(BUSINESS WIRE)–In honor of Breast Cancer Awareness Month, Boarding for Breast Cancer (B4BC) is launching a stylish new way to support the nonprofit. B4BC has partnered with leading action sports and apparel brands to offer special edition items, allowing customers to shop to support breast cancer awareness and the nonprofit’s education, prevention, and survivorship initiatives. This year’s collaborators include Gnu Snowboards, YETI, Pura Vida, Dakine, Arbor Skateboards, Union Binding Company, ThirtyTwo, Tactics, Bloom BMX, Rojo Outerwear, Gravity Grabbers and Capacity Brewing Co.
Partner products pictured include Yeti (pink tumbler), Show Me Your Mumu (dress), Gnu Snowboards (Barrett snowboard), Arbor Collective (Lunar Collection skateboard), Union Binding Company (Juliette binding), ThirtyTwo (Women’s Lashed Double BOA Boot) and Dakine (B4BC Collection). During the month of October, Show Me Your Mumu will be donating 10% of proceeds on select pink items to B4BC, with additional partner brands including Gnu Snowboards, YETI, Pura Vida, Dakine, Arbor Skateboards, Union Binding, ThirtyTwo, Tactics, Bloom BMX, POW Gloves, Rojo Outerwear, Gravity Grabbers and Capacity Brewing Co., offering collaborative items while supplies last as well as some donating products for B4BC’s event raffles and auctions. Links to purchase these items can be found in B4BC’s Gift Guide.
“B4BC is so grateful to these brands for believing in us and our mission and creating these beautiful products that amplify the message of breast cancer awareness during this particularly special month,” said Megan Pischke, B4BC Wellness Director + Marketing Manager and a Stage 3 breast cancer survivor. “It’s our favorite thing to see our supporters get outside and do something they love while showing their love for our organization. It’s an honor to work with these brands and expand our passions of the outdoors and prevention far and wide.”
In addition to shopping to support, patrons can join the nonprofit in a variety of initiatives during the month of October. B4BC will host its 17th Annual Skate the Coast presented by LivOn Labs in Santa Monica, CA October 26-27th. This 15-mile push for prevention along the iconic Southern California strand will raise funds and awareness for B4BC’s education, prevention and survivorship programs. B4BC will also be holding its Be Healthy, Get Active Campaign, a month-long initiative during which online and in-person fitness and wellness classes will be held in honor of Breast Cancer Awareness Month, fundraising and spreading B4BC’s mission of a healthy, activity lifestyle + early detection as the best means of breast cancer prevention. The nonprofit will also be hosting its Chasing Sunshine Wellness Retreat in Encinitas, CA to support breast cancer survivors and thrivers on their journey to lifelong wellness. Through the Chasing Sunshine Wellness Retreats, B4BC has also been recognized as the Environmental Partner for 1% for the Planet. To learn more about these initiatives and find out how you can support, visit b4bc.org or the nonprofit’s Instagram page.
About B4BC
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates for early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs. Visit b4bc.org for more information.
Contacts
For more information, please contact:
Master Plan Communications, Inc.
Anissa Arefeen
469.733.8675
anissa@masterplancommunications.com
Rachel Leadholm
847.602.1578
rachel@masterplancommunications.com
